Gilded Lily Nail Bar Sources Polish From Tennessee-Based Brand

The news comes as beauty businesses across Columbia report steady demand from both longtime regulars and a growing number of first-time clients.

"We've put a lot of work into getting this right, and we think people are going to notice the difference," said Emily Williams, beauty educator in Columbia.

Staff say appointment requests have climbed roughly 14 percent since word first spread on social media. The business currently employs 10 licensed technicians and plans to add more positions if demand keeps pace.

"This is exactly the kind of progress our community deserves." — Emily Williams

Those interested can book online or by phone, and walk-ins are welcome as availability allows.